Interesting experiment on how Google treats the anchor text of a page that uses the rel=canonical tag
Check the full post at SEOmoz: Using Canonical Tag to Get More Than One Anchor Text Value
Remember that messing with the canonical can screw indexing fast, so unless you’re a SEO-pro, I think this falls into the “don’t try this at home (page” category
Amplify’d from www.seomoz.org
Some weeks ago my coworker Leandro Riolino published in our blog an experiment he was working with. The idea of the experiment was to try link to a page A from a page B with 3 different anchor texts providing value of all those anchor texts.
The idea is simple: we chose 3 random keywords, created an internal page, created 3 links to different URLs that have a canonical tag to the main page. You can see this idea illustrated bellow:
With this small experiment we have a hint on how Google treats the anchor text of a page that uses the rel=canonical tag and now we can try to create some new experiments (eg.: use a parameter in the logo link to your main page, and then receive the anchor text of the second link – because we know that only the first anchor text counts).