Number of Self-Employed Bloggers More Than Doubled in 2010
The annual state of the blogosphere survey results are being published at Technorati… For me, one of the most interesting stats has every year been how many bloggers “blog for fun” and how many blog for living, or at least make some money blogging.
Majority of the bloggers are hobbyists, but the number is going down, and there’s a lot more self-employed bloggers than there were in 2009. (I covered the state of the blogosphere 2009 at my blog back then).
In 2009, there were 71% hobbyists (now 65%) and 9% self-employed (now whopping 21%). So we’re looking at 233% increase in self-employed bloggers!
I’m thinking part of this increase comes from how the question was set in the survey, and now the small business owners who blog are included in the self-employed. As they say in the study: “I blog full time or occasionally for their own company or organization”. Thus, I think the self-employed does not mean that the blog itself would be the main source of income.
But anyway, I think we can still conclude that blogging is growing and more and more people are making money either directly or indirectly through blogging, and some are turning blogging into full-time careers, which is just awesome.
That’s what I had mind as the first impressions of the SotB2010 – What do you think of the state of the blogosphere 2010 results?
p.s. check all the stats at: State of the Blogosphere 2010
Amplify’d from technorati.com
Hobbyists – Hobbyists remain the backbone of the blogosphere, representing 64% of respondents. Hobbyists say they blog for fun, and do not report any income from their blog. It’s not surprising, therefore, that 51% say they blog to express their personal musings, and 74% say they measure the success of their blog according to their level of personal satisfaction.
Self-Employeds – After Hobbyists, Self-Employeds make up the largest cohort, representing 21% of bloggers. Such bloggers say they “blog full time or occasionally for their own company or organization.” 57% say they own a company and have a blog related to their business, while 19% report that their blog is their company. 65% say they manage their blog by themselves. Reflecting their professional nature, Self-Employeds are the most likely to blog about business, with 62% saying they have much greater visibility in their industry because of their blog.