Success: Doing the things that you don’t enjoy, which have to be done
People don’t get what they want, because they are not willing to do the hard work, do the things that are painful and frustrating. Also, because of fear of that pain, that frustration, most people don’t even start. “I can’t do it anyway”, they say as an excuse, even that real reason is that they would have do stuff they don’t enjoy.
There’s a lot of wisdom here if you’re willing to listen, so I suggest you read the whole story at: http://www.entrepreneurs-journey.com/3657/why-people-struggle-to-get-what-they-want/ …Amplify’d from www.entrepreneurs-journey.com
The challenge when running a business is not completing the 80% of tasks you do enjoy, it’s waking up and getting the job done for the 20% of things that you don’t enjoy, which have to be done, which separates the successful from the not.
Taking action when you just don’t feel like it is hard. Finding a way to transform the task from something you hate to something you enjoy because it helps you experience a result you want (thus the emotional gratification that comes with it), is the trick. You need to restructure your conditioned response to the task, to anchor it to a desirable emotion that helps motivate you to get it done.