warning: this is a rant. there are typos in it, and foul words like shit. deal with it. and remember to smile. it’s not that serious
Keith from Hot Blog Tips did couple of “rant” posts. One about social bookmarking and one about Blog Engage. I read the posts and left comments on both. And that made me think, where is the social bookmarking going, because now…
- it’s not really social
- it’s about promoting your own shit
- and clicking “votes” on the stuff other people already clicked
- (yes, it’s not like you’ve clicked something with 0 that often, you hit the “back” instead)
- 99% of people sharing stuff don’t even read what they promote
- they just promote because they see the numbers and think that it must be good
When was the last time you shared or bookmarked a post you actually read and think it was the best post you read that day?
This bullshit needs to stop.
And let’s be honest. Social bookmarking is about
- getting link back to your site and blog
- getting a keyworded link = SEO
- getting traffic, if your post “goes viral”
That’s why people submit their own shit to these sites. It’s not social. It’s… “look, here’s my shit”.
Why people keep wasting time on this?
Let’s build couple of hundred sites that take automatic submissions instead. And on those sites, why don’t we add automatic votes on the stuff others are automatically voting too. It wouldn’t be that much different from Digg and the one-hundred thousand clones that have followed anyway.
Popularity contest
When was the last time you submitted someone else’s post to a social bookmarking site?
That’s right, the chances are you haven’t. You just submitted your own shit. And you did it just because you think you have to and because everyone else is doing it.
Where’s the value in this? Everyone is doing it, so over time it will lose value. We’re getting close to that already. Have you seen the trend of moving back towards forums and communities like that? Towards real interaction and discussions, not numbers on a voting button. The popularity contest and this big numbers game is getting old.
Maybe, just maybe, it’s time to stop doing stupid shit, stop these games we play to be seen online, and start focusing on what matters…
Value. Good content. Community. Helping others.
Peace, Antti out.
/rant